See case studies from previous projects and experiences

Portfolio

Heather Wynn Phibbs

Ideas With Intent. Content With Character.

Real Marketing Campaigns, Written Personally

Hi, I’m Heather Phibbs. I don't run a crowded agency or hide behind corporate jargon, I am a marketing communications concept and content creator who works directly with you.


Selected Campaigns

Proven results for diverse brands.

Creative direction, campaign copywriting, brand messaging, and content development that connect your strategy with clear, engaging communication across channels.

Depression Is Real

I crafted consumer-focused copy proving depression is a treatable condition.

Home Is The Key

I served as creative lead launching their nationwide affordable housing initiative.

Pampers Launch

I wrote tailored conversion copy introducing two distinct developmental baby lines.

LAM Foundation Website

I shaped heartfelt web copy supporting rare disease family communities.

Se My Work

Se My Work

My Writing Expertise

I deliver direct marketing strategy, creative concept development, and copy tailored for your business or mission.


Explore Services

From Concept to Campaign

I shape clear marketing strategy, develop creative concepts, and write the human-centered copy that brings your brand’s message to life across print, digital, and video platforms.


  • Define Your Strategy: I clarify your business or mission objectives to build a simple, aligned roadmap.

  • Develop the Concept: I craft engaging, creative campaign themes designed to capture audience attention.

  • Write the Copy: I deliver final, human-focused copywriting that seamlessly executes the details.

Shaping Concepts, Writing Copy

I spend my days bridging the gap between strategic marketing blueprints and the real, human copy that makes people stop and look. Behind my work are years spent inside fast-paced agencies, corporate boardroom environments, and mission-driven non-profits, giving me the rare ability to step into any team and instantly align your big-picture goals with unforgettable storytelling.

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What I Bring to Your Projects

Proven Creative Direction

Spearheaded national cause marketing and high-profile public awareness rollouts.

Multi-Sector Versatility

Delivered high-converting campaigns across corporate B2B, consumer products, and healthcare.

Frictionless Solo Agility

Onboard instantly as a reliable, direct creative partner with zero agency overhead.

End-to-End Execution

Shape the foundational strategy, brainstorm the creative concepts, and write the final copy myself.