Meet Heather Phibbs
I am Heather Phibbs, marketing communications concept and content creator, working as a freelance writer, strategist, and creative director based in Richmond, VA. With deep agency, corporate, and nonprofit experience, I focus on clear strategy, thoughtful concepts, and copy that feels human while still serving real business or mission goals. Most of my work happens remotely, and I enjoy fitting into existing teams as a creative partner, whether you need help shaping a campaign idea or simply writing the words.
Key Achievements & Experience Highlights:
National Cause Marketing: Led and contributed to high-profile initiatives for Habitat for Humanity.
Health Awareness Campaigns: Developed strategic messaging for the American Heart Association, March of Dimes, and the American Psychiatric Association depression awareness project.
Consumer Brand Work: Crafted creative concepts and campaign copy for major consumer brands like Pampers.
Cross-Environment Versatility: Delivered successful creative solutions across agency, in-house corporate, and nonprofit sectors for B2C and B2B clients.
Experience
I draw on agency, corporate, and nonprofit experience.
Perspective
I translate complex ideas into clear, empathetic stories.
Collaboration
I fit easily into existing teams and workflows.
Creative Leadership, Clear Results
I translate complex marketing goals into human-centered messaging solutions without corporate fluff. Drawing from deep multi-sector experience, I bring big-agency strategic vision and versatile creative concept development directly to your campaigns, ensuring your brand story connects powerfully and drives measurable outcomes.
Flexible Collaboration, Proven Value
I have worked across agency, corporate, and nonprofit environments with consumer and B2B clients, often as marketing or creative lead. I move between strategy and hands-on copy, which means I can help shape the brief, define the idea, then write the scripts, web content, or campaign assets that carry it through.
Trusted National Campaign Success
My portfolio is backed by proven leadership on high-profile, nationally recognized initiatives. From driving the American Psychiatric Association’s depression awareness campaign to crafting cause marketing for Habitat for Humanity, I deliver trusted, impactful storytelling that builds deep audience engagement.