I offer freelance services in marketing communications strategy, creative concept development, copywriting, creative direction, and campaign oversight. This includes brand identity guidance, website copywriting, advertising copy, video scriptwriting, newsletter content, and content strategy planning.

My clients include small to medium-sized businesses, non-profit and mission-driven organizations, advertising and creative agencies, and corporate in-house marketing teams, primarily in Richmond, VA, but also remotely beyond.

I mostly operate remotely but offers occasional in-person meetings in Richmond, VA. I integrate as a freelance marketing communications partner, either leading creative direction or delivering targeted copywriting within existing teams.

Yes, my work encompasses both marketing strategy and execution. I can develop campaign frameworks and messaging platforms, and then write the copy and content to bring those strategies to life.

I have experience working across agency, corporate, and non-profit sectors, with projects in health, social impact, consumer packaged goods, cultural institutions, and advocacy organizations.

Yes, I create content and concepts for multiple channels including digital ads, websites, microsites, print advertising, video scripts, and social media campaigns.

You can contact me directly via message or contact form. I encourage inquiries by email to discuss consulting or project collaboration.

Yes, I have a proven track record with cause marketing and mission-driven organizations, including health education, rare disease advocacy, and social impact campaigns for clients like the American Psychiatric Foundation and Habitat for Humanity.

Clients usually initiate contact via email to discuss project goals and scope. Then we collaborate remotely or in person as needed, providing strategic guidance, creative concepts, and copywriting tailored to client needs.

Heather uses her cross-sector experience to simplify complex ideas and align messaging with brand positioning and campaign objectives. Her copywriting is designed to engage target audiences and motivate desired actions.

Yes, I adjust tone and structure to suit both consumer (B2C) and business (B2B) audiences, ensuring the messaging resonates appropriately for each group.

Heather often serves as a marketing/creative team lead or creative director, helping shape creative briefs, managing project workflows, and coordinating with designers, producers, and internal teams to deliver campaigns.

I am based in Richmond, VA, and serves clients locally with occasional face-to-face meetings, as well as clients nationally through remote consulting engagements.

Yes, my freelance model and flexible engagement style allow small and mid-sized businesses to access senior-level marketing communications expertise on a project basis without the cost of a full agency.